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Astitva Grameen Hastshilp - A Social Enterprise Unit
Purchase With A Purpose
We at Astitva Foundation, Chhattisgarh are deeply committed to uplifting rural communities by giving their talent a global stage through initiatives like Astitva Grameen Hastshilp—our social enterprise that nurtures handicraft skills and sustainable livelihoods for rural artisans. This initiative empowers women and craftspeople from remote areas of Chhattisgarh by training them in traditional and contemporary craft techniques, helping them create market‑ready products and earn a sustainable income. Each product you see here represents not just a unique piece of art but also a story of resilience, skill, and hope, as we work together to support economic independence and brighter futures.
When you purchase these handcrafted pieces, you are not just buying art,
you are investing in their dreams, dignity, and financial inclusion.
Integrating Rural Artisans with Digital Trade Ecosystem
Purchase with a Purpose
Representing a significant shift in how rural craftsmanship engages with the marketplace, Astitva Grameen Hastshilp, the social enterprise handicrafts brand of Astitva Foundation, Chhattisgarh, is now listed on the ONDC network and MSME Mart, inviting consumers to purchase with a purpose. This integration connects indigenous artisans to wider platforms, national trade ecosystems, and new markets, strengthening the bridge between local talent and market demand. It ensures that traditional art forms are not only preserved but positioned to thrive in modern commerce.
Astitva Grameen Hastshilp is listed on the ONDC Network and MSME Mart
Aligned with India’s vision of inclusive growth, this transition enables direct market access, transparent pricing, and digital visibility. By reducing dependence on middlemen and strengthening organized procurement channels, it empowers artisans to take greater control of their livelihoods. For Astitva Grameen Hastshilp, this is a strategic step toward building resilient artisan enterprises, advancing fair trade practices, and creating lasting socio-economic impact for rural communities in Chhattisgarh and beyond.
Ways to Support
Jute Handicraft Products
Our handcrafted jute products are made by skilled rural artisans using sustainable materials and traditional techniques. Each piece reflects a unique blend of culture, creativity, and care — making it not just eco-conscious, but truly one-of-a-kind.
Wooden Artwork
Our wooden artworks are hand-carved by rural artisans, blending traditional craftsmanship with natural elegance. Each piece tells a unique story — perfect for gifting, home décor, or simply celebrating the warmth of handmade, sustainable art.
Eco Bags Products
Our handmade paper bags are crafted by rural artisans using recycled materials — perfect for corporate gifting, events, and sustainable packaging. These budget-friendly bags offer a green alternative without compromising on style or purpose..
Fashion Accessories
Explore our exclusive collection of bridal accessories, designer bangles, and handcrafted fashion pieces — all created by skilled rural artisans. Each accessory reflects cultural richness, modern elegance, and the timeless beauty of handcrafted design, perfect for special occasions and everyday charm.
Teracotta Art
Our terracotta creations are beautifully handcrafted by rural artisans, using age-old techniques and natural clay. From decorative pieces to utility items, each artwork carries the warmth of the earth and the soul of tradition — making it a perfect blend of heritage and sustainability.