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'Pehchaan' is our grassroots initiative to extend a helping hand to the women in rural areas in Chhattisgarh. The idea is to propel skills development among unemployed women and help them secure business opportunities. Investing in women’s economic empowerment sets a direct path towards augmenting gender equality, promoting financial inclusion, fostering female entrepreneurship, and inclusive economic growth in women led micro-business. 'Pehchaan' demonstrates the potential of women as a powerful catalyst for social empowerment and promotion of gender inclusion and equality.
Building on this foundation of empowerment, Astitva Grameen Hastshilp, the social enterprise handicrafts brand of Astitva Foundation, Chhattisgarh, is now listed on the ONDC network and MSME Mart, connecting indigenous artisans to wider platforms, national trade ecosystems, and new markets. It strengthens the vital bridge between local talent and market demand, ensuring that traditional art forms are not only preserved but also positioned to thrive in modern commerce. This strategic step enables direct market access, transparent pricing, and digital visibility by giving rural women artisans greater control over their livelihoods, reducing dependence on middlemen, and strengthening organized procurement channels.

A beautiful blend of tradition, creativity, and empowerment unfolded in Mura village, Tilda tehsil, as Astitva Foundation, Chhattisgarh successfully conducted a two-day Block Printing Workshop for rural women. The hands-on training introduced participants to the rich heritage of block printing while equipping them with valuable skills to create handcrafted textiles and explore economic opportunities.
Workshops like these go beyond training; they are a step toward financial independence, self-reliance, and the preservation of traditional art forms. This initiative reflects our commitment to empowering women through skill development and sustainable livelihoods.

In a joint effort by Astitva Foundation, Chhattisgarh and Indira Gandhi Krishi Vishwavidyalaya (IGKV), Raipur, a comprehensive training program on mushroom farming was recently conducted to empower rural women and promote sustainable livelihoods. The initiative equips women with the skills and knowledge needed to cultivate mushrooms, a high-value crop offering economic benefits and supporting sustainable agricultural practices.

Astitva Foundation, Chhattisgarh in collaboration with Chhattisgarh Hastshilp Vikas Board, offered Jute Art Training to rural women. The program empowered women by teaching practical jute craft skills that create income-generating opportunities and promote financial independence. Using sustainable jute, participants learn to make bags, home décor, jewelry, placemats, and more, with their handmade products sold through Astitva Grameen Hastshilp platform.
VY Hospital Raipur has partnered with Astitva Foundation, Chhattisgarh to support women-led rural enterprises by sourcing eco-friendly paper bags for hospital pharmacy operations and creating sustainable income opportunities for rural girls and women. The beneficiaries have shared how these livelihood opportunities have helped them invest in their college education, contribute to household expenses, and move toward financial independence. The initiative also fosters long-term social impact within rural communities.
By replacing single-use plastic with environmentally responsible alternatives, the initiative also contributes to cleaner and greener community practices. The paper bags and handcrafted products are created by skilled women associated with Astitva Grameen Hastshilp, encouraging rural micro-entrepreneurship.
The collaboration stands as a meaningful example of inclusive growth, women’s empowerment, and environmentally conscious institutional practices that promote stronger rural economies and sustainable development.
Amrit Pharmacy at AIIMS Raipur has partnered with Astitva Foundation, Chhattisgarh to create a change through everyday choices that carry long-term impact. Through this collaboration, eco-friendly paper bags handmade by rural women are a part of regular pharmacy use and outreach. But behind each bag is a far more meaningful story of women who are turning skill into steady income, and income into opportunity.
For all of them, this work is about earning and shaping their identity. It enables them to stay in college, pay fees on time, buy books, afford the commute, support young children, meet household needs, and gradually gain the financial confidence that was once out of reach. Education is actively funded through their own effort, turning barriers into accessible pathways. The initiative strengthens stability and economic participation, enabling them to build self-directed opportunities and sustained financial agency.
In a healthcare ecosystem often defined by clinical precision and urgency, this partnership adds another layer, social responsibility that extends beyond treatment rooms into communities. And sometimes, that begins with something as simple and powerful as a paper bag.

We are delighted to conduct a Handicraft Workshop by Astitva Grameen Hastshilp at our Kaushal Kendra, a center dedicated to empowering rural women through vocational training, entrepreneurship, and self-reliance.
Skills development plays a vital role in strengthening rural communities by creating income-generating opportunities, improving employability, and fostering economic independence. Through this workshop, participants will gain practical skills that can be transformed into sustainable livelihood opportunities while promoting environmentally friendly practices.

Purchase with a Purpose. Support craftsmanship. Empower rural women. Experience the vibrant spirit of rural Chhattisgarh through our handmade block-printed textiles from Astitva Grameen Hastshilp, where every purchase is a step toward empowerment. 100% of proceeds go directly to women artisans, supporting livelihoods, rural micro-entrepreneurship, and economic independence.
By choosing these products, you help build an ecosystem where women artisans are not merely producers, but entrepreneurs. This reflects our commitment to inclusive growth, gender equity, and sustainable livelihoods.

Astitva Grameen Hastshilp is more than just a producer of indigenous artifacts; it is a catalyst for change in marginalized communities. Through training, capacity-building, and market linkages, it empowers rural women to transform their talent into sustainable livelihoods and gain access to international markets. In the process, women also acquire knowledge about foreign exchange, currency conversion, financials, banking transactions, and freight shipping. With each shipment that leaves villages of Chhattisgarh bound for distant shores, we are exporting hope, opportunity, and the promise of a brighter future for rural communities around the world.

Through our intensive skill development program, rural women have now begun full-scale production of block printing products. A true blend of Economic Empowerment, the perseverance of Cultural Heritage, and Sustainable Livelihoods taking root in rural Chhattisgarh. From scarf & stole drapes to table cloths and home linens, every piece they create carries:
1. The imprint of tradition.
2. The rhythm of hand-crafted artistry.
3. The strength of women shaping their own future.

Jute Art Training is a transformative program designed to empower and uplift women in rural communities by providing practical skills in jute craft and artistry that will translate into income-generating opportunities and financial independence. The training also promotes sustainable craft practices by focusing on jute, a biodegradable and renewable resource, thereby endorsing eco-friendly products. Participants learn various jute-based handicraft techniques, including bag making, home decor, jewelry crafting, placemats, and more! These handmade craft items will be sold under the umbrella of Astitva Grameen Hastshilp.

A customer order is in. The work has begun. And it's deeply meaningful. At Kaushal Kendra, Bangoli village, Chhattisgarh, skilled women artisans were busy transforming natural jute into beautifully handcrafted, sustainable products. With every order completed, these artisans are not just creating eco-friendly alternatives; they are building livelihoods, transforming communities, and offering a powerful answer to the world's hunger for sustainability.
What travels from Bangoli's Kaushal Kendra to the hands of a customer are the fingerprints of women who showed up, learned, created, and earned.
Support handmade. Support sustainable. Support her.

This initiative is more than just a training program; it is a pathway to economic empowerment and social change. By equipping rural women with the skills to start and manage their own mushroom farms, we are helping them achieve financial independence and improve their quality of life. The income generated from mushroom farming enables these women to support their families, invest in their children's education, and contribute to their communities' overall well-being.

Astitva Grameen Hastshilp is forming the foundation of social development & transforming lives at the grassroots level in Chhattisgarh. It provides a seedbed to handicraft production as a cottage industry, which is central to generating employment and income in rural areas.

Our goal is to develop sewing, stitching, tailoring, and repairing skills among women in Chhattisgarh thereby making them self-reliant. We have established our first batch of Silai Sakhis (a circle of friends doing similar work) that were able to sew and distribute cloth masks in the rural schools of Chhattisgarh during the pandemic . By eliminating the basic barriers to participation in the economy, we are helping women do even more to contribute to, build, and grow a sustainable society for everyone.

Astitva Foundation, Chhattisgarh organized a candle-making workshop to promote women’s empowerment in rural areas. Financial independence and livelihood for rural women artisans is one of our primary focus areas, supported through skills development training. The products created during these workshops are marketed and sold under our platform, Astitva Grameen Hastshilp.

Women are weaving jute baskets for Diwali orders and making significant strides toward financial independence and empowerment through Astitva Grameen Hastshilp. This initiative is a strong example of targeted action to promote skill development and economic empowerment of rural women.

Encouraging rural women to learn Madhubani Art is one of our various initiatives aimed at upskilling them to earn a proud living.

Success stories of budding rural women artisans associated with Astitva Grameen Hastshilp, who are on the path to establishing their own micro-business.

Flower Art training program to help women gain artistic skills, design techniques, and knowledge to start their own creative shop.

The training for Aipan folk design art of Uttarakhand and Lippan traditional clay art from Gujarat was given to promote rural micro-entrepreneurs and generate new prospects of economic development.

Promoting indigenous arts and crafts of India towards traditional livelihoods for sustainable impact is one of our initiatives under Project Pehchaan, fostering social and economic empowerment of rural women in Chhattisgarh.

Designer Greeting Cards is a skills development workshop under Project Pehchaan, an initiative toward empowering rural women of Chhattisgarh.

Paper bag making workshop is a venture towards women empowerment and making a livelihood out of an ecofriendly, biodegradable product by using recyclable old newspapers. While this initiative will generate employment, it will also raise awareness to be environmentally friendly.

Ensuring customers receive Diwali order in time

A village girl in the process of making Paper bags

Women Empowerment in rural Chhattisgarh

Girl from a village, painting an artifact

Hand-painted tea coaster

'Pehchaan' is giving wings to the women in rural Chhattisgarh. After we provided Madhubani painting training, our girls took no time in mastering the new skills. Now, with the materials we provided, these girls are already producing handcrafted artefacts ready to be sold online!

With sewing equipment, stitching materials and tailoring training provided by the foundation, Silai Sakhis are able to sew masks among other things, taking their initial steps towards earning a living.

A Silai Sakhi made cloth masks and distributed them at a local village school. Today, she is a big inspiration for many in her village.

Our ‘Silai Sakhi’ ecosystem aims at empowering women in underserved communities to become financially independent. We proudly distributed handmade cloth masks made by our very own Silai Sakhis!
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